Not only wont he ask for directions, you have to elbow him when he
wont bargain with the car salesman. When you dont demand a better
deal on that digital camera, your teenager kicks you in the shins
because he saw it for less on line. A website service features fees you
think you cant afford so you never contact the individual who would
probably be willing to negotiate to get your business.
Even in
the most obvious situations where compromise is expected, most
Americans are embarrassed to negotiate. Donald Trump et al
notwithstanding, the reluctance to master the art of the deal is primarily
an American phenomenon. But could our frontier ancestors have
survived without swapping and horse-trading? Maybe somewhere
along the line Americans inherited a mutated embarrassment gene
rendering us too proud or self-conscious to dicker. Ill leave the cultural
explanation to the sociologists. The point is that elsewhere in the world
people haggle for everything from toilet paper, carpets and plastic
sandals to masterwork paintings.
Something in the American
psyche also seems to holler, Dont get too close to me. Im from the
wide open spaces. Even our first American flag had a snake on it that
said, Dont Tread on Me. Personally, Im aware of my own knee jerk
reaction in a movie theater when my neighbors elbow accidentally
touches mine. While having a discussion with a person of another
nationality, have you ever noticed how much closer he or she stands to
you than an American? We need our space, and we hate to negotiate.
Overseas, whether its a linguistically challenged businessperson or a
congressional delegation from Washington, generally Americans are
lousy dealmakers and uncomfortable with other nationalities. The Arab
carpet merchant and the Hong Kong tailor expect us to bargain and are
disappointed when we do it badly or not at all. While pocketing our
dollars they are chuckling to themselves, Americano el stupido.
There are numerous how-to guidebooks for tourists and
travelers. But if you simply find negotiating too damned uncomfortable,
then just enjoy yourself and expect to pay more than you should. If you
are willing to try it you may surprise yourself; maybe even have fun.
Here are some rules that work for me.
1) In a foreign country: When you shop, ask how much. No matter what
the other person says, you dont intend to pay that price and you very
politely tell him so. Then leave. He will call you back. His next offer is no
good either and you shake your head and tell him its more than you can
afford. Leave again. He wont let you leave until you come to an
agreement. The third offer should be acceptable to you and the
merchant. Ive seen others strike an even harder bargain.
2) In America: Even though we dont ascribe to the foreign bargaining
system, there are places where it is appropriate to dicker or ask
for a discount. Vitamin and health food stores are examples; so are flea
markets and other outdoor markets as well as antique shops.
Whether in politics, business or shopping til you drop, negotiation has
to end in a win-win deal. All parties must be satisfied. Our career
diplomats (not political appointees) are trained in foreign languages and
foreign cultures, and we had better hope they are permitted to do their
jobs because world peace depends on compromise and deal making
and theres no place that needs it more than the Middle East.
On the homefront when buying a house, asking for a raise
or arguing a lawsuit, everyone is faced with having to negotiate big and
(which movie are we seeing?) little deals. Some, like Donald
Trump, come to the art naturally. Most of us have to be
taught. There are multitudes of books on the subject, including those by
Trump. But Getting to Yes. Negotiating Agreement Without Giving
In by Roger Fisher and William Ury of the Harvard Negotiation
Project is in its second printing, and also worth the read. You want that
raise? That BMW? Go for it.
"Simplicity-Courage-Wit-Soul"
A former Foreign Service officer, Susan Scharfman is a writer/editor at http://www.susanscharfman.com

